The system

Six systems. One account.

Most agencies run a CRM, a licensing spreadsheet, a training folder in Google Drive, a policy tracker somebody built in Excel, and a reporting habit of asking people how they did. Elite Life CRM is all six of those in one place, shaped around life insurance rather than bent to fit it.

Prism product walkthrough

See Prism in the flow of your work.

A narrated look at Prism Illustration AI, hypothetical comparisons and connected intake forms, using the current violet interface and fictional demonstration records.

Current Prism product demo. Customer names, policies and reporting figures are fictional demonstration data.

System 01

AI Sales System

An eleven stage sales pipeline with the follow up already written, plus AI that works it while you are on another call.

  • Speed to lead the moment an opportunity is created
  • Missed call text back, so a missed call is not a lost one
  • Appointment confirmations and reminders timed to the appointment, not to signup
  • No show recovery that actually rebooks
  • Stale opportunity sweep, so nothing rots in stage four
  • A concierge that answers calls, texts and chat around the clock

Pipeline live AI agents built

System 02

Licensing System

Fourteen stages from application to appointed. The single most expensive thing an agency loses track of, because an unlicensed recruit cannot write a thing.

  • Pre licensing course, exam, fingerprints, state application, carrier appointment
  • A chase sequence when a candidate stalls, so it is not on you to notice
  • Twenty four licensing fields on the opportunity, nineteen on the agent
  • Contract levels and codes as configuration, not as tribal knowledge
  • Work routes to your licensing coordinator by name

Pipeline live For teams

System 03

Training System

Ten stages that take a newly licensed agent from onboarding to producing, so training is a pipeline you can see rather than a folder nobody opens.

  • New agent onboarding fires the day they are appointed
  • Every agent sits at a stage, so you can see who is stuck and where
  • Fourteen training fields on the opportunity
  • Promotion tracks tied to production counters, not to memory
  • Feeds the same reporting as everything else

Pipeline live For teams

System 04

Client System

Thirteen stages of what happens after they say yes. Submitted, underwriting, approved, delivered, and the years of service that follow.

  • A real policy record, not a note on a contact
  • Beneficiaries and dependants are their own records, so six of them do not become six contacts and poison every list you have
  • Underwriting check ins while a case sits pending
  • Delivery, review request, birthdays and policy anniversaries
  • A ninety day nurture for the ones who did not buy yet

Pipeline live

System 05

Insurance Tools System

The parts a generic CRM has no concept of, because it was never built for people who sell insurance for a living.

  • Prism, side by side illustration comparison built to be turned around and shown to a client
  • Guaranteed numbers flagged separately from assumed ones
  • Licence, CE, errors and omissions, and AML watched with escalating warnings
  • Consent checked before every send, in your contact's timezone
  • Your own do not call list, which always wins

Prism live
Watch the two minute demo

System 06

Reporting System

The reason the other five are structured the way they are. Data entered as fields and stages can be counted. Data entered as notes cannot.

  • Pipeline by stage, by producer, by month
  • Licensing throughput, and where candidates actually stall
  • Training progress across the team
  • Policies issued, placed and delivered, with production counters per agent
  • Compliance status across every licensed person at once

Built in Prism

Agent use only

Intake forms that are actually built for a real case.

Four custom coded forms your agents run on the appointment. They are not CRM surveys, and the difference is not cosmetic.

The violet Prism forms hub showing Personal Financial Review, Life Intake, Annuity Intake, and New Agent forms.
Four forms, one hub. Discovery, life application, annuity and rollover, and new agent recruiting.
The current violet Personal Financial Review form, step 1 of 8, with partially filled household details.
Stepped, and it remembers. Answers save on the device as you go, so a dropped call does not cost you the appointment.

Add as many as the case needs

A real household has five children, three existing policies and six beneficiaries. CRM surveys cannot repeat a field group, so they ship two hardcoded slots and a free-text box. These add a row when you need a row.

It writes the whole record

One submit creates the contact, the tags, the opportunity, the follow-up task and a full note. Repeating groups become real linked records: each policy and each beneficiary is its own object, associated to the client.

It PDFs the form

At the end your agent downloads the completed form as a PDF, every answer on it. A second PDF files itself on the contact in the CRM as the record that the form was completed, and when.

Versioned, not hand-clicked

Every CRM survey is built by hand, per account, and cannot be created by API. These are code. They deploy in one command and every change is diffable.

Agent facing, deliberately. These are not public lead forms. They are the tool your producer drives on the appointment, they carry a not-for-public-distribution notice, and answers stay on the device until submit.

And the two PDFs are not the same document, on purpose. The one your agent downloads holds every answer. The one filed in the CRM holds none of them: who, which form, when, and the consent wording with its timestamp. A CRM file attachment sits at a public link, and these forms collect social security and bank details, so the copy that lives at a link is the copy that says nothing. The answers stay on the contact record, behind your login.

Built and running

Two ways to work with AI

Explain the illustration. Work with the CRM.

Prism's illustration assistant and HighLevel's MCP connection solve different parts of the job.

Inside Prism

A conversation around the carrier illustration

Connect your personal Claude or OpenAI API key, upload a PDF and check the extracted source values. Ask questions, explore hypothetical assumptions and calculate visual comparisons using Prism's engines.

You review the ledger and choose whether to apply assumptions. Carrier values stay unchanged. Your key is encrypted and private to your Prism account; selected documents and chat pass through Prism to your chosen provider. API usage is billed by that provider.

Explore Illustration AI

Through HighLevel

Connect Claude to your authorized CRM

HighLevel's separate MCP bridge supports Claude access to authorized accounts, including contact and opportunity reads and changes. Available operations depend on the client and permissions you connect.

This connection is provided by HighLevel, separate from Prism's illustration assistant. ChatGPT compatibility and available operations depend on the supported endpoint; identical capabilities are not promised.

Review HighLevel's connection documentation

What is included

The operating features your team receives inside Elite Life CRM.

FeatureIncluded
Connected sales, licensing, training, and policy pipelinesYes
Insurance data model for agents, clients, cases, and policiesYes
Policy and beneficiary recordsYes
Prism workspaceYes
Life, annuity, financial needs, and agent intake formsYes
Insurance automation library configured for the accountYes
Compliance watch for licence, CE, E&O, and AMLYes
AI agents provisioned for the accountYes
Production and activity reporting in PrismYes
Prism illustration assistantBring your Claude or OpenAI API key; provider usage billed separately
External CRM access through HighLevel MCPClient and authorized permissions determine available operations

Account-specific messaging, calendars, consent settings, business hours, and integrations are configured during setup.